Frequently Asked Questions

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Here you’ll find clear answers about what we do and how we help clients use audience intelligence, AI SEO, GEO, and GAIO to grow engagement and visibility online.

Delphi helps organisations understand their audiences and make smarter communication decisions. We use research, data and technology to help your brand reach the right people, in the right way, across search engines, social media and AI platforms.

Audience intelligence means using data to understand who your audiences are, what they care about, and how they behave online. It helps you see patterns in conversations, interests and networks so you can create messages that actually connect and perform better.

AI SEO is search engine optimisation built for today’s internet, where AI systems and search engines both decide what to show people. It means creating clear, well-structured answers that can appear in Google results and in AI summaries or chat answers.

Traditional SEO helps you rank high in search results. AI SEO goes a step further, it helps your brand get mentioned or cited in AI-generated answers. We do this by creating short, factual and trustworthy content that search engines and AI tools can quote directly.

• GEO (Generative Engine Optimisation) helps your content appear in new AI-powered search engines like Perplexity.
• GAIO (Generative AI Optimisation) helps your brand be recognised and cited inside large language models such as GPT, Gemini, or Claude.

We optimise for both search engines (like Google and Bing) and AI engines (like Perplexity, GPT, Gemini and Claude). Our goal is to make sure your brand shows up where people and AI tools look for trustworthy answers.

Content that’s short, clear and useful. FAQs, checklists, glossaries, explainers, and event summaries all perform well, especially when they link to credible sources and answer questions directly.

We track how often your brand appears or is mentioned in search and AI results. We also measure website traffic, engagement rates, event sign-ups and conversions so you can see the real impact of your content.

We start with an audit of your audience and visibility, then design a strategy, create content, and track results. Most clients work with us on a three-month plan to build momentum, then shift to ongoing optimisation.

We apply privacy-by-design principles, using secure systems, clear data controls and only essential information. We comply with Australian law and industry best practice for handling personal or sensitive data.

Usually we’ll need access to your website analytics, social media accounts, and any existing content or brand guidelines. From there we can map your audiences and build a plan that suits your goals.

Yes. We run short workshops and provide easy-to-follow guides to help teams understand audience intelligence, SEO and GAIO practices.

Just contact us through our website or email us with your goals. We’ll prepare a simple proposal outlining your best options, whether it’s a one-off project or an ongoing partnership. Need help getting found and trusted online? Get in touch with Delphi Advisory to discuss your goals.